STV GROUP Becomes the General Partner of the Sparta Kutná Hora Soccer Club

We believe that meaningful projects have long-term value. One such project is undoubtedly sports, which naturally brings generations together, builds community, and promotes values such as teamwork, discipline, respect, and responsibility.

It is precisely these principles that led us to partner with Sparta Kutná Hora—a club with a long-standing tradition, strong ties to the local community, and a focus on youth development. In addition to its athletic ambitions, Sparta Kutná Hora has long been building an environment where children and young athletes can develop their skills and gain experience not only on the field but also off it.

“Right from the first meetings, we realised that Sparta Kutná Hora is more than just a soccer club. It’s a place that brings together not only the local soccer community but the entire city; it has its own story, ambitions, and plays a significant role in the region. These are exactly the kinds of projects we want to support,” says Dominika Martínková, Director of Strategic Communications at STV GROUP.

“We were very impressed that STV GROUP shares our view on the importance of sports. Soccer isn’t just about the first team’s results, but above all about the people—the children, coaches, parents, and fans—who together create the atmosphere of the entire club. We believe that thanks to this partnership, we’ll be able to continue advancing Sparta Kutná Hora and create an environment where people will love to return,” says Filip Nedvěd, chairman of Sparta Kutná Hora.

We look forward to our journey together with Sparta Kutná Hora and wish them a successful season!